May 13, 2014
by Henry Kurkowski | 0 COMMENTS
We all know what ROI is, but what about ROR? One key element of sustainability is getting an idea of the return on your relationships with your customers. Are you getting back as much as you put in or are you getting less, more or is there no relationship there are all? The art of managing a relationship is something that any good bartender knows. A good ROR generates loyalty, return sales, new customers and can keep cash in the register during lean times.
filed under Marketing ROI