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May 27, 2016
by Kirby Goble   |   2 COMMENTS
           
Many apartment communities currently offer WiFi to their residents while others are looking at how they can profit from adding WiFi as an amenity. There is of course the property wide wireless model where wireless connections are beamed into the individual apartment units for the residents to enjoy. The other option is a bit more cost efficient and it can make the community center into a real social center for the apartment community
filed under Marketing ROI     tags Apartment, Amenities
August 20, 2015
by Oliver Kent   |   0 COMMENTS
           
Traditional marketing such as TV spots, billboards and other non-interactive advertising are quickly becoming less effective. A good way to remember it is that these are Out, or outbound marketing. It is a one way communication of your sales pitch for your brand. Inbound marketing on the other hand gets the consumer to come to you, offers value instead of a pitch and is interactive. Which one do you think is gaining more traction with the masses?
filed under Marketing ROI     tags Marketing, ads
May 13, 2014
by Henry Kurkowski   |   0 COMMENTS
           
We all know what ROI is, but what about ROR? One key element of sustainability is getting an idea of the return on your relationships with your customers. Are you getting back as much as you put in or are you getting less, more or is there no relationship there are all? The art of managing a relationship is something that any good bartender knows. A good ROR generates loyalty, return sales, new customers and can keep cash in the register during lean times.
filed under Marketing ROI
September 18, 2013
by Mike Ebmeier   |   0 COMMENTS
           
A recent study conducted by Return Path shows that e-mail open rates on mobile devices such as Phones and tablets are at an all-time high. Across all industries, the average chance of a customer opening a promotional or marketing e-mail on their smartphone or tablet sits at an unprecedented 48%.
March 15, 2012
by Henry Kurkowski   |   0 COMMENTS
           
QR codes get a bum rap. The reason being is that many marketing professionals are still figuring out how to use them to their advantage with their current marketing plans. As proof I offer the fact that I had recently seen a QR Code being used at the end of a local television commercial next to the web address of the sponsoring company. It was up on screen for under 3 seconds before the fade to black and it made me cringe when I imagined the thought process that took place when deciding to use the QR Code in this particular instance. But fear not! There are effective ways to use the QR Code. As I have said in the past, its all about the destination, not the delivery method.
filed under Marketing ROI     tags QR Codes
April 13, 2011
by Oliver Kent   |   0 COMMENTS
           
Are you focusing your brand efforts on simple sales and just getting people to buy your products? If so you are reaching out using the marketing strategies of the last century. Sure, things like a spiffy new packaging, a great new taste or lower prices may have caught a persons eye and cause them to buy, does it inspire devotion? After that initial new feeling wears off, do they really have any loyalty to your brand? Todays consumer wants to be educated; they want to know why they should pick your brand over another. They want to know that you cater to their other interests and not just to the immediate sale. Instead of focusing your efforts on just getting people buying, you need to retool your shop to focus on the buy in.
filed under Marketing ROI
June 2, 2010
by Kirby Goble   |   0 COMMENTS
           
The response from the title may sound like a big duh, no kidding, but I see far too many companies needing this reminder. On a weekly basis I come into contact with companies not utilizing or developing cohesive short, medium and long term goals into a complete marketing strategy. The reason why? Technology. New, and in many cases not so new technologically advanced marketing tools have inundated businesses with options and possibilities on how to promote their brand. Sadly the side effect of this sudden evolutionary leap is that the marketing department may not be able to keep up quickly enough to get a good grip on the new tactics now available.
filed under Marketing ROI