July 29, 2010
With so many social media and restaurant review sites how is the busy restaurateur supposed to keep up? How can he or she stay out of the weeds yet still make time to utilize these tools to add value to their business? Try Fanvertising.
April 15, 2010
Sometimes it is easiest to face facts when you just admit them. So here goes: Restaurants are not just for eating!! They are a place to go, to see and be seen, to meet and to get some work done. Be it a meet up with a colleague, catching up with a friend, an informal business meeting or a full out presentation or just to get away from the office/house the favorite restaurant is the place to be. So what are restaurants doing to add value to their locations and attract guests for these not so special occasions?
February 17, 2010
by Henry Kurkowski | 1 COMMENT
There are a large number of independent and franchise restaurants that are offering WiFi to get butts in seats. The way they do this varies, but the most valuable way do this includes building customer loyalty and involves a true quid pro quo. A newly published survey indicates that consumers dont mind this approach and as my grandpa used to say: There is no such thing as a free lunch.
January 13, 2010
by Oliver Kent | 0 COMMENTS
The word of the year for 2009 is Tweet. The word of the recently past decade is Google. McDonalds is rolling out Free WiFi in 11,000 of its US locations this month. What does all of this mean to you and your business? It means that its time for restaurateurs to get their tech on.
December 23, 2009
Last week McDonald's publicly announced that starting in Mid January 2010 11,000 of its US restaurants will offer free WiFi. If the inquiries on WiFi Hotspot services for restaurants that have been coming in since this announcement are any indication, this new strategy is going to change the whole playing field for Quick Service Restaurants in the USA. Let us take a look at what is directing this move.
October 21, 2009
In terms of design, people want a certain level of stickiness to their website. The objective of making a website Sticky can be described as intentionally providing content that grabs hold of the visitors attention when they happen upon your site. This content is strategically placed and designed to get them to check out the website instead of navigating away to someplace else almost immediately. Another part of stickiness is creating a desire for visitors to return, and often. So what elements make a restaurant sticky (in the good way)?