August 20, 2015
by Oliver Kent | 0 COMMENTS
Traditional marketing such as TV spots, billboards and other non-interactive advertising are quickly becoming less effective. A good way to remember it is that these are Out, or outbound marketing. It is a one way communication of your sales pitch for your brand. Inbound marketing on the other hand gets the consumer to come to you, offers value instead of a pitch and is interactive. Which one do you think is gaining more traction with the masses?