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Blog / 2011 / July
July 20, 2011
by Oliver Kent   |   0 COMMENTS
           
Taco Bell is the latest national Quick Service Restaurant group to offer WiFi as a customer draw. However, helping to keep the customer connected when they run for the border seems to be just one part of their bigger marketing plan. Delivering targeted content bundled with entertainment adds to their new approach of point of purchase merchandising.
filed under WiFi Strategies