If you are just offering the WiFi service that came with your local cable provider or local phone provider, then you should reconsider. You could be opening yourself up to potential liabilities.

Offering WiFi to your customers has been proven to help boost loyalty and customer communication with added touch points. Now you can also increase efficiency and operations with the same managed WiFi system.

#tbt (This is a blog that originally was posted in November 2009. It's a great look at how far WiFi has come.) What do Google, Yahoo and Microsoft have in common? They are all executing new plans to utilize Free managed WiFi access to connect people with information, gain bigger audiences and increase loyalty. To me, that seems like a pretty smart plan.

I had a meeting with the head of marketing for the local convention and visitors association. I let her pick the place for lunch and I am glad that I did because it really drove home the point that I was planning on making about using managed public WiFi as a marketing tool

Taco Bell is the latest national Quick Service Restaurant group to offer WiFi as a customer draw. However, helping to keep the customer connected when they run for the border seems to be just one part of their bigger marketing plan. Delivering targeted content bundled with entertainment adds to their new approach of point of purchase merchandising.

Our parent company eWireless was founded in 2003 when WiFi was first being integrated into laptops. Since then WiFi has come a long way and has gone pretty much everywhere you would want to be. It has integrated itself into the most common consumer devices and has become a staple of pop culture. So what is next for this unassuming connectivity tool?

AT&T has recently released its numbers for usage at its public WiFi Hotspots for the first quarter 2010. There were over 53 million sessions which is up significantly from the 10.7 million sessions this time last year. These Hotspots are at airports, medical facilities, Starbucks, McDonalds, and several other heavy hitting brands. With the proliferation of WiFi enabled smart phones, netbooks and now the iPad a surge of people are using and expecting WiFi service while they are out and about. And they are getting their way.

Many brands are coming up with some great new menu items in an attempt to get customers excited and get them away from the competition. But has anyone noticed that now they are all offering the exact same new thing?