If you want to get your promotions right into the palm of your customer's hands and increase your customer engagement, then come check this out. We are happy to Introduce WiFi Push from One WiFi.

The latest service features from One WiFi includes a host of new tools for managers of UniFi Networks.
Now you can easily capture emails on your UniFi networks with no added hardware needed. Plus we have bundled in many more features.

People have been talking about WiFi Marketing as a new way for a business to reach their customers. Many times when talking about WiFi Marketing people dont take the time to explain what it is or how it may work for businesses. Here are some basics on WiFi Marketing and how your business can best leverage it to your advantage.

Today, managed WiFi is an additional vehicle for digital content delivery and can easily be used to connect customers with a brand's digital content at the point of purchase. To compete in today's digital landscape, brands need to do more than just push content to customers' phones, tablets and laptops. If leveraged well, managed WiFi can help make brands omnipresent. Here's how:

We have a number of options already available to build up email contact lists, but after polling a number of clients to see what they wanted in a system, we have created something new. One WiFi Cloud managed systems introduces Email Express.

Many apartment communities currently offer WiFi to their residents while others are looking at how they can profit from adding WiFi as an amenity. There is of course the property wide wireless model where wireless connections are beamed into the individual apartment units for the residents to enjoy. The other option is a bit more cost efficient and it can make the community center into a real social center for the apartment community

Traditional marketing such as TV spots, billboards and other non-interactive advertising are quickly becoming less effective. A good way to remember it is that these are Out, or outbound marketing. It is a one way communication of your sales pitch for your brand. Inbound marketing on the other hand gets the consumer to come to you, offers value instead of a pitch and is interactive. Which one do you think is gaining more traction with the masses?

We all know what ROI is, but what about ROR? One key element of sustainability is getting an idea of the return on your relationships with your customers. Are you getting back as much as you put in or are you getting less, more or is there no relationship there are all? The art of managing a relationship is something that any good bartender knows. A good ROR generates loyalty, return sales, new customers and can keep cash in the register during lean times.

A recent study conducted by Return Path shows that e-mail open rates on mobile devices such as Phones and tablets are at an all-time high. Across all industries, the average chance of a customer opening a promotional or marketing e-mail on their smartphone or tablet sits at an unprecedented 48%.

QR codes get a bum rap. The reason being is that many marketing professionals are still figuring out how to use them to their advantage with their current marketing plans. As proof I offer the fact that I had recently seen a QR Code being used at the end of a local television commercial next to the web address of the sponsoring company. It was up on screen for under 3 seconds before the fade to black and it made me cringe when I imagined the thought process that took place when deciding to use the QR Code in this particular instance. But fear not! There are effective ways to use the QR Code. As I have said in the past, its all about the destination, not the delivery method.