Friendly service and a warm welcome are great beginnings to any customer relationship. How you engage them is an important factor in making them feel good and comfortable about your brand, but you want more than them just feeling good about your brand. You want them coming back over and over again. Customer engagement can be a powerful tool when it comes to ensuring your customers are repeat customers. No one wants to see a new customer walk through their doors only to never see or hear from them again.

The rise of the mobile platform has opened up a world of opportunity for businesses to engage meaningfully with their customers. The average user is likely to be carrying a smartphone or tablet, and big brands and independent companies alike are leveraging this fact to reach out to customers. Not only are they offering promotions and special offers, but they're using targeted strategies to make their customers' experiences more engaging.

One WiFi is very proud to announce the launch of its new, more interactive website! This new site was many months in the planning and we've gotten our inspirations from some fantastic minds. We have to thank both the team at SmallBox and the MBA program at the IU Kelley School of business for all of their hard work.

Many companies use traditional media to reach their audience. TV, Radio, print and even direct mail marketing. A big portion of their marketing budget is dedicated to these mediums, and then afterwards, they use social media. We've seen a disconnect in the fact that sometimes they have what appears to be two separate marketing campaigns. They have one campaign for traditional media and then one for Social media. This type of duality is inconsistent especially since there will always be crossovers in the audience. A better strategy may be to communicate Super Bowl style.