The response from the title may sound like a big duh, no kidding, but I see far too many companies needing this reminder. On a weekly basis I come into contact with companies not utilizing or developing cohesive short, medium and long term goals into a complete marketing strategy. The reason why? Technology. New, and in many cases not so new technologically advanced marketing tools have inundated businesses with options and possibilities on how to promote their brand. Sadly the side effect of this sudden evolutionary leap is that the marketing department may not be able to keep up quickly enough to get a good grip on the new tactics now available.