The rise of the mobile platform has opened up a world of opportunity for businesses to engage meaningfully with their customers. The average user is likely to be carrying a smartphone or tablet, and big brands and independent companies alike are leveraging this fact to reach out to customers. Not only are they offering promotions and special offers, but they're using targeted strategies to make their customers' experiences more engaging.

A recent study conducted by Return Path shows that e-mail open rates on mobile devices such as Phones and tablets are at an all-time high. Across all industries, the average chance of a customer opening a promotional or marketing e-mail on their smartphone or tablet sits at an unprecedented 48%.