As I travel I make it a point to read the in flight magazine and the magazine in the hotels that highlight area shops and points of interest. Because of the periodical that they are in, these ads are geared to catch the eye of the visitor who will be in town for only a short while. Certain fine dining restaurants always seem to be a key advertiser in these magazines, and for good reason.

Where does your target audience gather to talk about the great lunch they just had or to catch up with their co-workers, friends and relatives? This is a question that many executives from leading restaurant companies are asking themselves.