A growing number of Industries re adding WiFi to their business plan to generate bigger and better customer satisfaction. in 2016 you will see corporate leaders invest even more resources to the customer service centerpiece that everyone wants: more WiFi.
Take JetBlue for example and their new fully connected in-seat experience. They are leveraging WiFi in a big way to augment their already award winning customer service . No longer will WiFi be off before takeoff. They are launching Gate to Gate ubiquitous WiFi, and its all free. Their use of free WiFi is their way of fully leveraging the customer experience of their brand using the consumer's own device. They literally have them right in the palm of their hand. Read more about the JetBlue WiFi strategy here.