QR codes get a bum rap. The reason being is that many marketing professionals are still figuring out how to use them to their advantage with their current marketing plans. As proof I offer the fact that I had recently seen a QR Code being used at the end of a local television commercial next to the web address of the sponsoring company. It was up on screen for under 3 seconds before the fade to black and it made me cringe when I imagined the thought process that took place when deciding to use the QR Code in this particular instance. But fear not! There are effective ways to use the QR Code. As I have said in the past, its all about the destination, not the delivery method.