Last week McDonald's publicly announced that starting in Mid January 2010 11,000 of its US restaurants will offer free WiFi. If the inquiries on WiFi Hotspot services for restaurants that have been coming in since this announcement are any indication, this new strategy is going to change the whole playing field for Quick Service Restaurants in the USA. Let us take a look at what is directing this move.

Technology has certainly changed the way we do business and how we connect with each other. It has also changed how we make decisions about spending our money, even to the point of how we choose where we eat. There are questions to be answered when you are hungry. Questions range from What am I in the mood for? to Where should we go to eat? The first question is difficult for third parties to have influence over. The answer to the second question is being heavily influenced by technology.

Every now and then I am asked by friends and potential clients about the impact of 3G smartphones and mobile broadband cards on WiFi Hotspots. There is the perception that with the persistent growth of people accessing the internet over mobile broadband that WiFi Hotspots will be used less and less. That perception could not be more wrong. In fact AT&Ts latest usage statistics show explosive growth in Hotspot usage.

In terms of design, people want a certain level of stickiness to their website. The objective of making a website Sticky can be described as intentionally providing content that grabs hold of the visitors attention when they happen upon your site. This content is strategically placed and designed to get them to check out the website instead of navigating away to someplace else almost immediately. Another part of stickiness is creating a desire for visitors to return, and often. So what elements make a restaurant sticky (in the good way)?

We here at eWireless and One WiFi are proud to announce that last night Henry Kurkowski was named as the recipient of this year's Indy's Best and Brightest Award in the category of Technology.

But wait, there is more...