Traditional marketing such as TV spots, billboards and other non-interactive advertising are quickly becoming less effective. A good way to remember it is that these are Out, or outbound marketing. It is a one way communication of your sales pitch for your brand. Inbound marketing on the other hand gets the consumer to come to you, offers value instead of a pitch and is interactive. Which one do you think is gaining more traction with the masses?

Today it seems that the IT Director has more added to their plate each month. The explosion of new online tools ranging from operations to social media marketing always gets vetted by this exec. Embracing some new ways of managing your companys resources will allow you to stay on top of the leading tech and keep your company running more efficiently.

We live in a WiFi world, literally. Wireless singles surround us and even though we may not be aware of them they move around us and change in way we cannot see. Now an artist and researcher has invented a way for us to visualize the wireless world in which we live in a new and beautiful way.

A new study shows that offering WiFi is more enticing to customers than offering freebies like chocolate or water. Having WiFi in restaurants, waiting rooms, bars and coffee shops is common place today. However now it has become the preferred amenity for customer loyalty.

We all know what ROI is, but what about ROR? One key element of sustainability is getting an idea of the return on your relationships with your customers. Are you getting back as much as you put in or are you getting less, more or is there no relationship there are all? The art of managing a relationship is something that any good bartender knows. A good ROR generates loyalty, return sales, new customers and can keep cash in the register during lean times.