This is a snippet from the website of our parent company and it is relevant to this post: "eWireless understands that it is only a small part of a much larger community. In order to ensure that this community flourishes it is important that every member contribute something towards the greater good." In keeping with these core values our company is making some changes in the way we do business.

One WiFi maintains itself as one of the most advanced WiFi management systems available. We have designed One WiFi and our proprietary software to be used as an easy to use marketing vehicle to boost brand loyalty for our clients. Everyone knows that as with any vehicle it's what is under the hood that counts. That is why we are constantly working on the engine that drives our company; our backend control panel. Recently we have given our engine a bit of a boost.

QR codes get a bum rap. The reason being is that many marketing professionals are still figuring out how to use them to their advantage with their current marketing plans. As proof I offer the fact that I had recently seen a QR Code being used at the end of a local television commercial next to the web address of the sponsoring company. It was up on screen for under 3 seconds before the fade to black and it made me cringe when I imagined the thought process that took place when deciding to use the QR Code in this particular instance. But fear not! There are effective ways to use the QR Code. As I have said in the past, its all about the destination, not the delivery method.

One WiFi is very proud to announce the launch of its new, more interactive website! This new site was many months in the planning and we've gotten our inspirations from some fantastic minds. We have to thank both the team at SmallBox and the MBA program at the IU Kelley School of business for all of their hard work.

Many companies use traditional media to reach their audience. TV, Radio, print and even direct mail marketing. A big portion of their marketing budget is dedicated to these mediums, and then afterwards, they use social media. We've seen a disconnect in the fact that sometimes they have what appears to be two separate marketing campaigns. They have one campaign for traditional media and then one for Social media. This type of duality is inconsistent especially since there will always be crossovers in the audience. A better strategy may be to communicate Super Bowl style.